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Arctic Kingdom is a company based in Iqaluit, Nunavut, Canada. They offer guided tours of the Canadian North with a huge variety of options regarding activities while you’re there. For this project, I designed a new logo—which includes the star above and the wordmark below—and a website.


The most important part of the website is the Expedition Search. People who want to go on a trip will have an idea of the activities that they want to take part in, so they’ll get to put each of the ten activities into either the “want”, “will”, or “won’t” section.


Photography: Many travellers up to the Canadian North want to get as many photos as possible of the wildlife, the landscape, and the aurora borealis.

Snowmobiling: An exciting way to tour the Canadian North is by snowmobile—Fast paced and very exciting.

Kayaking: What better way to get up close to aquatic animals than by kayak?

Fishing: Arctic Char are an enjoyable part of the Canadian North that tourists can catch without having a negative impact on the environment.

Dogsledding: A fun way to experience the traditional way of travelling across the snow-covered tundra.

Cruising: For the people who want to experience the North by sea, and in relative comfort.

Flightseeing: A great way to cover a lot of ground and really see the sights is by plane.

Lodge Rental: Want to see the aurora borealis? Want to bring your family? This is the best way to do it.

Diving: For the folks who are prepared to get up close and personal with some large aquatic animals.

Hiking: A lot like hiking anywhere else, but with a higher chance of spotting a polar bear or two.

The site is designed to be responsive to suit mobile and tablet users as well as laptop or desktop computers. This is the mock-up of the site: