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Fencing is one of only five sports that has been included in every modern Olympic Games. Unfortunately, there isn’t much funding for sports clubs in Canada and fencing is regarded as a pretentious sport by some. However, children who grow up fencing often have less issues with self-esteem and other mental health issues. People who fence also experience improved coordination, agility, balance, flexibility, strength, cardiovascular endurance, focus, hand-eye coordination, and problem solving.

The purpose of this campaign is to advertize the sport in general rather than a specific club in a specific city. The campaign seeks to speak to the nobility and history of the sport and to encourage people to look into the sport.